The Boron Letters is a book written while the author was in prison. Yes, during Gary Halbert's prison time, he wrote letters to his son which is. So you are going to go to the Gary Halbert Letters, Google it, find it however you find it and go to the archives and in there there is a series called the Boron. The Boron Letters [Gary C. Halbert, Bond Halbert] on echecs16.info *FREE* shipping on qualifying offers. A series of letters by history's greatest copywriter Gary.
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All Of Gary Halbert's Boron Letters From Prison (In Order). By Morgan. On September 23, In Blog Post Chapter 4: echecs16.infoyhalbertletter. com/Boron/echecs16.info Chapter 5: Hey, can i get this in a pdf. August 15, “The Boron Letters” by Gary Halbert. Get the paid version on site (non- affiliate link) and you'll thank me later. Hey, I like having ink and paper in my hands. But, I promise, by the end of this letter, you will completely understand why " Gary," he says, "we just did an A/B split on yellow order coupons versus green.
Apr 26, C. We read this in our Book club and although there were a few good points in the book, all-in-all I would not recommend it to others as a good read. Nov 03, Atman Pandya rated it it was amazing Written by 'history's greatest copywriter' Gary Halbert, this book is a collection of letters from a father to his adolescent son. In these letters, Halbert teaches his year old the importance of 'road-work', a strong work ethic and the inside secrets of great advertising. There are some gems in these letters and the fatherly conversational tone makes them all the more endearing. I especially loved some of the ideas on how to grab and hold attention in direct mailers. While the book is a bit da Written by 'history's greatest copywriter' Gary Halbert, this book is a collection of letters from a father to his adolescent son.
With some minor tweaks, ANY of those letters could be easily adapted to a modern marketplace. I have to give the late great Eugene Schwartz credit for that metaphor. Keep it classy, alright?
In Chapter 10 of The Boron Letters, Gary walks Bond through the steps of writing a hypothetical direct mail campaign for an information product showing people how to invest in real estate. What then? Please remember this! I liked tennis and learning sales; now I write for both markets. Why then, did I choose it and why do I keep working with these guys? The customers. I think the product, a discount plan that saves seniors money, can legitimately improve their lives by keeping money in their pocket… I picture my own grandparents and what their life might be like if they were worried sick about financing a dental crown or cosmetic surgery.
Neither did he. How many of them are seeing these benefits. Anything that lets your prospect transport themselves into the future, and see their new life with conviction that they too, can experience this change. I know this sounds weird, but try it.
And anybody can listen. All I know is that when I keep moving and writing and flowing, generally something decent emerges. It seems like every 3rd chapter, he is as clueless as the rest of us. Get some notecards in front of you and write, write, write. I know you have, but stick with me for a moment.
Consider this true story, from Kevin Rogers, founder of CopyChief. It was all about the history of our last name. He read every word to us and then expounded on his theories about the history of our name, what he knew from grandparents, etc. The thing that strikes me about it is remembering how excited my dad was to receive the letter. It had every desired effect a direct response copywriter could hope to have on a prospect. It got him to open it, read the first line, become progressively more excited as he read the entire offer, announce his excitement to others and then immediately place his order.
As a bonus, he held onto the letter and likely shared it with other family members who may not have received it. Eight seconds to be exact, compared to…squirrel!
B…which pile are you in? Halbert taught all of his students to picture their prospect getting a pile of mail and what almost everyone does next.
Gary was famous for using Japanese pennies, pesos, bags of sand — all sorts of crazy stuff — for the sole purpose of jumping out and grabbing the reader by the collar, and sucking them into the sales message. First, his reasoning behind using a baggie of sand as a grabber for a real estate offer: So how do you actually do this, nowadays? Chances of a sale? Almost zero. People resent this kind of fraud. Slightly annoyed, probably. Remember, this is all about holding attention early in the copy.
Deliver quickly, then show them how the information can improve their life. It sucks to read. And as human beings, we typically like to download from other trustworthy humans. The personal touch off the starting block is important, because it pulls the reader closer to the message, holding their attention.
Professional is boring. Dialogue…dude gets shot! A time dated communication carries considerable more weight than one which is not.
You can also add the time. Add specific info about your location I like how Dean Jackson, of the i love marketing podcast , does this in his emails. Enjoyable letters from father to son with candid revelations, advice for personal improvement, and interesting sales tricks. Nov 08, Mark Manderson rated it liked it. A positive addiction is simply being addicted to something that improves the quality of your life. A negative addiction is being addicted to something that lowers the quality of your life.
Try everything multiple times. Go over your plans again and again daily as they will become more and more clear. The money is where the enthusiasm is. When hiring someone always look for the most enthusiastic one, not necessarily the most qualified.
Be a student of the markets a A positive addiction is simply being addicted to something that improves the quality of your life. Be a student of the markets and learn to find out what people want to download.
Look for the starving crowd! Narrow your pool. Look to mail directly to wealthy people who have downloadd similar products, have done so repeatedly and paid big money for it and did it recently and are satisfied customers.
Use brokers lists of ones that are working like crazy! Customize your offer to their trade! Whatever idea your going to create a report for, read and take notes. Crisis instead of problem. Assemble a file to guide your copywriting as follows: A copy of the report you are going to sell. Competitor mailers of related services. Copies of ads that have been used to pull from. Notes from books and reports on topic. Other headlines to look at that sell.
Attention gimmick like a baggie of dirt and string headline! Interest give facts such how much money was made last year investing! Desire describe the benefits they'll have. Must always paint the picture of the obvious for them! Tell them that if they hurry what they will get and if they delay it what they will lose. Take the best ads and rewrite them in your own writing. This engrains it into your subconscious.
Use everyday language such as "naturally, of course, etc. The answer is simple. All we have to do is You can sell better when at first it does not appear you are attempting to do a sales job. Offer 3 price points: Cheapo option which has what you need. Deluxe midrange with some bells and whistles. Supreme package with prestige service. Must have believability and be specific. Attach something to the top of the letter to get attention! Jul 24, Edd Thompson rated it liked it.
I have just finished the book. That is the quickest I have ever read a book. It is a good format for a book and is easy to whizz through.
As a small business owner looking to improve his copywriting, I am slightly disappointed with the description of the book and what is actually inside it. There are some wise words about copywriting and selling your ideas which are very useful. If you want a book that outlines the steps of making money via direct mail along with general self-help advice and som I have just finished the book. If you want a book that outlines the steps of making money via direct mail along with general self-help advice and some tips of copywriting then this book is perfect.
Sadly, the underlying feeling I get from the book the entire way through is that it is just one big sales letter for a website where more Halberts work is.
At the top of every page, there is a link to it and the website is publicised numerous times. I have huge respect for Gary Halbert but I this book didn't quite live up to my expectations. Boron Letters is marketed as an insightful look into the world of writing copy.
This book is a father, attempting to instill valuable life lessons to his son. While Halbert was in prison, he made the most of his time by working on himself, staying positive despite his circumstances, sticking to his goals, and fostering positive relationships.
Like the Robert Collier Letter Book, it needs to be read and digested over, and over, and over again. Since the Robert Collier Letter Book. Some other reviews note that this is dated. So are the updates. And best of all, I finished the book filled with ideas for my next deal. Thanks you guys. Mar 26, H. Goyer rated it it was amazing. Read this book twice in a row.
Most of the things here are not directly applicable to most modern Internet era businesses some exceptions! If you are considering a career or just want to dabble in Copywriting, this is quite possibly the only book you need.
If you write CTA's, this is a must-rea Read this book twice in a row. If you write CTA's, this is a must-read. Nov 23, Tobias Johnson rated it it was amazing. Jun 11, K. Rezaiezadeh rated it liked it. Not quite as focused on actual writing tricks as I would have liked - more generally useful for getting into the right mindset for copywriting success than for learning what makes great sales letters tick.
There's definitely something to be said for the idea of Halbert's honesty and voice doing that all by itself though, as it certainly comes through even in these personal letters and is further explained through his son's useful breakdowns.
May 28, David rated it liked it. Decent overall, though many of the digressions smell strongly of s self help culture. Overall this is not bad but quite a bit informal and the copy I have was printed with many errors and in monospace font. Certainly there ought to be a balance between a verbatim copy of personal letters and general standards of professionalism Jul 08, Peter Roljic rated it it was amazing. The real example way classic books are important to read.
In those days Gary knew how to stay low and play simple with clear mind. How small things are important food, sport, useful education, experience etc.
I recommend this book to people who want to make something from there own. Opportunity is everywhere you just need a little imagination. Thank you Gary for opening my eyes! Mar 29, Nirant rated it really liked it. This has a very blunt, pragmatic - almost friend like tone. What would a book written by an advertising man at his prime to his 16 year old son sound like? That is exactly what this book is. It's crisp, endearing, engaging and keeps on!
This is a book worth coming back to with a pen and paper in hand. Mar 17, Maggie rated it really liked it. There's a lot of information in this book, but it's specific to copywriting and marketing. In that sense, I think that it is an excellent book. But this book also has some briefly mentioned truths about life that I personally found really enriching.
I know I'll end up reading these letters again and again.
Oct 21, David Yamasaki rated it it was amazing Shelves: Amazing overview of how direct mail advertising used to work back in the day with many great applications for today! A definite must read for anyone interested in marketing. If only it continued on after letter 25! Jan 01, Vincent P rated it liked it. Gary Halbert is one of the most influential copywriters in this era. This is an interesting compilation of letters he wrote to his son while Gary was serving a prison sentence.
There are some good tidbits in here with one of the most important and biggest lessons in business inside.
Jun 24, John Canque rated it really liked it. Fist book on copywriting, great intro into what goes into writing copy. I wasnt a fan of all the other advise. You can't just have big arms; you need big chest, thick back, wide shoulders, and powerful treetrunk legs. Mar 17, Christian rated it really liked it. Interesting collection of letters from a father in prison to his son. Father is writing 25 letters on different learnings from his life love, business, health, etc.
As time moves on, we also get to see a side of how prison is impacting his state of mind.