Online shopping for Kindle Store from a great selection of Nonfiction, eBooks in Foreign Languages, Literature & Fiction, Romance, Education & Reference. 10 million readers find amazing ebook deals with us every day! Tara is accused of endangering her son, but she can't remember any details surrounding the. How to create a site Kindle ebook publishing business, where you outsource all of the book writing to experts inexpensively and collect all of the passive.
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The biggest selection of eBooks and Audiobooks from Kindle in Literature & Fiction, Foreign Languages, Religion & Spirituality, Business, Romance, History, . Kindle Store. Kindle Books | Kindle Unlimited | Deals | Prime Reading | site Charts | Newsstand | eBooks with Audible. The Kindle app puts millions of books at your fingertips. It's the app for every reader, whether you're a book reader, magazine reader, or newspaper reader— and.
I mean, you paid some money, you got some content, and now you have it, just like any other book you download at a brick-and-mortar store. Here's what you need to know. Most importantly, site would never be able to take those books away from you — you get to keep what you bought. By taking ownership over the books you paid for, you are doing something they specifically told you not to do. I am not telling you to break the law, merely informing you about technology. Whatever you do or not do is your own responsibility.
Go to www. And in fact when I first started my online store back in the design for my website was terrible and I had absolutely no idea who to turn to. Now fast forward to today 99designs is a site where you can provide a description of anything that you want designed whether it be a logo, a webpage, a t-shirt, pretty much anything and have dozens of designers compete to deliver you the best design possible.
And by best I mean you get to choose your favorite design among dozens of submissions from a pool of over , designers. So, if you are design challenged like I am, I highly recommend that you go over to 99designs. And in fact this special offer is worth 99 dollars.
So if you need a logo, website, t-shirt, business card or anything designed go to www. Now onto the show. Welcome to the my wife quit her job podcast.
We will teach you how to create a business that suites your lifestyle so you can spend more time with your family and focus on doing the things that you love. Steve: Welcome to the my wife quit her job podcast. Now the reason why I decided to bring Jonny on the show is because many of my readers have been asking me about selling their own e-books. Now over the years Jonny has been known as the go-to guy for people who want to become authors and when it comes to wanting to launch a successful e-book.
Now hopefully Jonny will be willing to reveal some of his book promotion strategies with us today. Jonny: Hey, how are you doing? Tell us about your business, how you got started with this whole e-book thing.
So I have been just absolutely in love with the publishing business and books and literature and literally since I was basically a zygote. And it was like one of those things where you know as I was coming up sort of in this internet marketing industry and doing all sorts of fun things with that, you know after I got married, had my first kid, I was like you know what I think because my business was based all around travel. It was based around— I had to basically blast all over the world going handshaking, baby kissing kind of stuff to meet all these partners to you know go and grow my business like that.
It was a very relationship based business and I suddenly realized if I want to be like a husband and a father and be there for the kid when she is growing up. So the past couple of years I put in my time to learn how to do things like you know Facebook, Twitter all sorts of different— learn how to work with platforms, social media properties and you know how to download traffic and how to do all these different kinds of things.
I am like what if that will work with books and sure enough it did. I was just curious. Jonny: Actually I use pen names for a whole host of reasons but testing is absolutely one of them. I actually recommend that people do that because there are you know there is a fear and this is something that I think a lot of people can get over.
There is a distinct and very pulpable fear that a lot of people have about looking foolish when they do stuff. Steve: Uh-huh! And I actually got the idea of doing this many many many years ago when I read a biography on Bono the lead singer of U2 talking about when they put out their Joshua tree album, the people they loved it, they loved it, they loved it.
Steve: Okay sorry I interviewed— I mean I interrupted your entire story, okay so you started writing your books and then what came after that? And I mean those are really if I had to boil it down they could be the three major things and obviously there are little cool tricks and tips and fun little things you can do to be able to get the book in front of more people.
Basically the internal will be like a mailing list that you build. Steve: Okay. Jonny: Your external will people that you meet like J. Paks and stuff.
Steve: Nice. Steve: So one question I had actually is you know a lot of this kindle books sell for really cheap, so is there real money to be made selling kindle e-books?
Jonny: Well the— to give you an idea, the first book that I— I was with a partner at the time. We put out— he would bring in the people and I would make sure that the launch worked. So that was with one book.
Steve: Wow. Nice, okay. What does it take to become a successful author on the kindle? Jonny: Actually it still does all the time. If you go like shotgun style and say like you publish a book on like dog training and then you publish another one on something else, then another thing on something else, it takes the same amount of time to create each one of those books, but they are never going to reinforce each other you know.
Martin I mean for example. Who are you? Who do you want to be? And then just go act like that person. Steve: So based on what you said it kind of implies you need to kind of write multiple books in order to gradually build up your author strength so to speak. You can either download your way in, or you can take a really— you can take time to go promote that one book. Both strategies work you know. You can drive a lot of traffic, build a big list, grow a following and then launch your book , or you can launch your book and use that to make your following.
How do I use my book to build an audience? Jonny: Well what you want to do like I said is first of all you have to identify— this is like the biggest thing ever. Jonny: Identify who the heck the audience is. You know what are their wants, needs and desires, hopes, their dreams, their fears?
And you literally write this out, know who your audience is and where they are and then you create your book just for this person. So if you can do sci-fi, absolutely do sci-fi, you want to do paranormal do paranormal. The cover is like the most important thing and this is a huge tip to keep in mind is you have to remember the majority of kindle devices out there are not kindle fires, because obviously there are all kinds of funky stuff in the economy right now.
The grayscale kindle was way cheaper and so what was it and they were moving like 5,, kindles around. Jonny: On grayscale so you are going to lose a lot of sales by doing that. So have an awesome cover— next thing is your title. And then the next piece is you just have a subtitle. So the marketing in that regards does in fact come first.
So do you recommend— I see a lot of books that are just given away for free and then later they start charging for it. What is kind of like a strategy that has worked for you? Jonny: And that works, so I came up with a technique called pulsing and this was actually something we give you an idea of how well this worked. When this first started happening there was a mother daughter team that was doing cookbooks and they had never produced a book before, they had no platform, they actually had no idea what they were doing, they just literally followed the steps.
Jonny: They literally blew up, it was crazy and that absolutely can work. Steve: Right. Jonny: There you go, there you go. Steve: Okay, so these are just third party sites that have large email lists that basically help you promote your book for a fee— is that how it works?
Jonny: Pretty much yeah there is also… Steve: Okay. Jonny: [inaudible]  is one of the first ones. Steve: Yeah. Steve: Sure. I would presumably search for like most popular cook book in site, right? And so how did they show up in the search results? Or how did people like find their book in the first place? Steve: Sounds like a chick in an egg problem though, right? Jonny: Not necessarily because if you do that thing I was recommending that I said called pulsing, you can actually fire your book up there.
There is two places if you are fiction; GoodReads, absolutely master the heck out of GoodReads and then get a ton of reviews through— GoodReads will get you the reviews and it will get the bloggers to review your book.
How do you approach bloggers to get reviews? Jonny: The first thing to do is obviously you have to go back to the very first thing I said which is know who your audience is, and then you go and find blogs that are already catering to that audience.
Steve: I see. So the likelihood that they would say yes is dramatically increased. So just be cool about it, be nice and I have a very strong rule.
The reality of the rule is when you apply it to a situation like this, it just falls apart, it completely collapses. And literally all it takes sometimes is one review and you can just say hey this person reviewed, this person reviewed.
I really prefer the whole seven or ten year overnight success thing, but with the online stuff you can do it very very quickly in comparison to what it used to be, you just have to accept the fact that if you publish a book and you wake up tomorrow you probably not going to be rich you know.
So how do reviews actually help? If someone actually lands on your listing, sees the review and wants to download the book, right? But do reviews contribute to the visibility in those other columns that you mentioned on site? Jonny: Because one book— the first book we did I actually created sort of a system— we got reviews in a month, it was crazy.
Steve: Just curious what was that change just…? Jonny: Exactly what you want to make sure that you do is you can bribe someone to leave a review as long as you only bribe them with your book and what we did was we bribed them with free cooking videos. We said you could leave a review even if it was a negative one we were still going to give you the videos and so just thank you for helping us get the word out. And unfortunately that— they changed their terms of service after the book had launched and I had nothing to do with it so it was just one of those Oh!
Man, but now we have like reviews or something like that. Steve: Okay, So I was just curious so how do reviews help exactly? And so some of those bestsellers lists— and this might come as a shock to some folks, you only need maybe five sales.
In short, we've learned to split off the information we need from the way it's delivered. Ebooks take this idea a step further. When we talk about an ebook, we really mean a digital version of a printed text that we can read on a handheld electronic device like a miniature laptop computer — two quite separate things, once again.
How do you store a book in electronic form? An ebook is really just a computer file full of words and sometimes images. In theory, you could make an ebook just by typing information into a word processor.
The file you save has all the elements of an electronic book: you can read the information on a computer, search it for keywords, or share it easily with someone else. The first attempt to create a worldwide library of ebooks was called Project Gutenberg and it's still running today.
Long before the World Wide Web came along, a bunch of dedicated Gutenberg volunteers took printed books and scanned or typed them into their computers to make electronic files they could share. For legal reasons, these books were and still are mostly classic old volumes that had fallen out of copyright.
The electronic versions of these printed books are very basic, text-only computer files stored in a format called ASCII American Standard Code for Information Interchange —a way of representing letters, numbers, and symbols with the numbers that virtually every computer can understand.
This Kindle has a fairly unobtrusive set of LED lights built around the screen to make reading easier in the dim evening light. Although it's hard to see in this photo, the Paperwhite does have a much whiter screen than the Sony. Even so, I find the text much sharper on the Sony.
It's also worth pointing out that I've owned two of these Sonys and the screen on one was noticeably better than the other. In other words, the quality of ebook screens definitely does vary. The problem with ASCII is that the text contains very little formatting information: you can't distinguish headings from text, there's only one basic font, and there's no bold or italics.
The basic idea of PDF was to store an almost exact replica of a printed document in an electronic file that people could easily read on screens or print out, if they preferred. The HTML files people use to create web pages are another kind of electronic information. Every HTML page on a website is a bit like a separate page in a book, but the links on web pages mean you can easily hop around until you find exactly the information you want.
The links on websites give you powerfully interconnected information that is often much quicker to use than a library of printed books. Most screens are much less sharp than the type in a printed book and it quickly tires your eyes reading in this way.
Even if you can store lots of books on your computer, you can't really take it to bed with you or read it on the beach or in the bath-tub! Now, there's nothing to stop you downloading simple text files onto something like an iPod or a cellphone and reading them, very slowly and painfully, from the small LCD display—but it's not most people's idea of curling up with a good book. What we really need is something with the power of a computer, the portability of a cellphone, and the friendliness and readability of a printed book.
And that's exactly where electronic book readers come in. How do you read an electronic book file? Currently the two most popular ebook formats are EPUB, a worldwide, open standard that evolved from an earlier standard called OEB Open ebook and widely used by Sony Readers and most other ebook readers, and AZW, a proprietary format developed by site and currently readable only on its Kindle reader.
However you go about it, books take up very little space when you store them in electronic format: you could easily fit 10, electronic copies of the Bible onto a single DVD. Most ebook readers can store hundreds or even thousands of titles at a time and most now have Wi-Fi Internet connections so you can download more books whenever you wish.
Photo: You can read electronic books right now, even if you don't have a handheld ebook reader. There's free electronic book software available for all the popular operating systems. Here's the Caliber electronic book reader running on a normal computer screen, showing the first page of F. Scott Fitzgerald's The Beautiful and Damned. The most important part of an ebook reader is the screen. The first ebooks used small versions of LCD laptop screens which have a resolution sharpness of about 35 pixels per cm 90 pixels per inch.
You could easily see the dots making up the letters and it was quite tiring to read for more than a few minutes at a time. The latest ebooks use an entirely different technology called electronic ink. Instead of using LCD displays, they show words and letters using tiny, black and white plastic granules that move about inside microscopic, spherical capsules under precise electronic control.
Displays like this have about twice the resolution of ordinary computer screens, are clearly visible in sunlight, and use much less power. In fact, they're almost as sharp and easy to read as printed paper.
We'll see how these screens work in a moment. The lack of books in electronic format was one of the things that used to put people off using ebook readers—and that's what made site. site already worked with virtually all the world's publishers as a bookseller, so it was able to make huge numbers of titles available for Kindle in electronic format—over 88, books were available on the launch date.
Today, most books are available in ebook format as well as print, and many old, long-out-of-print titles have also been resurrected in ebook form. Photo: Computer screens as we knew them in the late s and early s. At that time, the best screens could display no more than about 64, pixels and often just uppercase text or very crude "pixelated" square block graphics.
Computer games like Space Invaders, shown here, were very primitive—but still highly addictive! Since electronic ink has been crucial to the success of ebooks, let's now take a detailed look at how it works. You're probably reading these words in the same way that I am—by staring at a flat, LCD computer screen. For people over the age of about 35, who grew up with computers that used blocky green and black screens with just 40 characters across and 25 down, modern screens are wonderful and amazing.
But they still have their drawbacks. Look closely, and you can see jagged edges to the letters. Try to read an LCD screen in direct sunlight and unless the screen has a very bright backlight , you'll really struggle. But the worse thing is that LCD screens lack the lightness, portability, and sheer user-friendliness of ink-printed paper : you can happily read a book for hours, but try the same trick with a computer screen and your eyes will quickly tire.
Magnifying by about 8—10 times and zooming in on a single word, you can see why. The E Ink display makes sharper letters with a uniformly white background. The LCD display blurs its letters with anti-aliasing to make them less jagged, though that makes them harder to read close up.
The red, blue, and green colored pixels used to make up the LCD's "white" background are also much more noticeable. Unlike the E Ink display, an LCD does not use a true white background: it relies on your eye and brain to fuse colored pixels instead. The resolution of E Ink is also far greater: typical LCD displays use around 90 pixels per inch, whereas E Ink displays use at least twice as many pixels.
Back in the early s, the Xerox Corporation that had pioneered photocopiers a decade earlier became concerned about the threat that computers might pose to its core ink-and-paper business: if everyone started using computers, and offices became paperless, what would happen to a company so utterly dependent on paper technology?
The basic idea of electronic ink and paper was and remains very simple: to produce an electronic display with all the control and convenience of a computer screen but the readability, portability, and user-friendliness of paper. How does electronic ink and paper work? Most electronic ink and paper screens use a technology called electrophoresis, which sounds complex but simply means using electricity to move tiny particles in this case ink through a fluid in this case a liquid or gel.
Other uses of electrophoresis include DNA testing, where electricity is used to separate the parts of a DNA sample by making them move across a gel, which enables them to be compared with other samples and identified.
Each capsule is filled with a clear fluid and contains two kinds of tiny ink granules: white ones which are positively charged and black ones which are negatively charged. The capsules are suspended between electrodes switched on and off by an electronic circuit, and each one can be controlled individually.
By changing the electric field between the electrodes, it's possible to make the white or black granules move to the top of a capsule the part closest to the reader's eye so it appears like a white or black pixel.
By controlling large numbers of pixels in this way, it's possible to display text or pictures. Animation: Electronic ink works through electrophoresis. Each pixel microcapsule in the display the gray circle contains black negatively charged and white positively charged ink granules.
When a positive field shown in blue is applied to the top electrode, the black capsules migrate to the top, making the pixel look black when seen from above; switching the field over makes the granules change position so the pixel appears white. Advantages and disadvantages of electronic ink If you've tried reading an electronic book, you'll know that electronic ink and paper is much easier to read from for long periods than an LCD computer screen.