Katsigris (Wiley) THE BAR & BEVERAGE BOOK FOURTH EDITION Costas Katsigris Chris ThomasSN John Wiley & Sons, Inc.L. Read The Bar and Beverage Book, 5th Edition book online now. You also can download comics, magazine and also books. Get online The Bar. Editorial Reviews. About the Author. Costas Katsigris is Director Emeritus of the Food and echecs16.info: The Bar and Beverage Book, 5th Edition eBook: Costas Katsigris, Chris Thomas: Kindle Store.
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The Bar and Beverage Book, 5th Edition by Chris Thomas and Costas Katsigris - Ebook download as PDF File .pdf), Text File .txt) or read book online. The Bar. The Bar and Beverage Book explains how to manage the beverage option of a restaurant, bar, hotel, country club—any place that serves beverages to. DOWNLOAD COOKINGE EBOOK THE BAR BEVERAGE BOOK 5th Edition | 18 Mb | Pages | PDF | English. Download ebook the bar.
James Murphy ISBN: Hbk Explains the complexities of alcohol and its' sale and supply, and examines the wide range of inter-related associated topics connected to the wider tourism, hospitality and retail industries. Now available for download! Edited by Donald Sloan, Oxford Cultural Collective ISBN: hardback; paperback The first text to provide a comprehensive and academically rigorous introduction to a range of key themes in the field of food, drink and culture. It explores the complex relationships between food and drink, and individuals and society. James Murphy ISBN: hbk A comprehensive training guide and authoritative resource essential for all students, bartenders, sommeliers, mixologists, waiters and food and beverage practitioners the world over. All you need know to manage a successful bar business and more!
Courtesy of Anheuser-Busch. These metal barrels are considered to be more hygienic. By the s stainless-steel barrels were replacing the old wooden ones in modern breweries. About the time the Pilgrims ran out of beer at Plymouth Rock. Distilled spirits made from fermented liquids were much more potent than the original liquids. With the advent of reliable and sanitary methods of propagating yeast.
The Chinese and the peoples of the East Indies distilled liquids and used the resulting potions for medicinal purposes as early as B. Highland CH Seeing a potential new income source. This particular mill. Add hot and cold water. Rum soon became the most popular drink and New England became a leading manufacturer. Pour the mixture into a copper still and let it boil. It includes five copper stills. Collect the liquid and run it through the copper still one more time.
The French distilled wine to make brandy. The Distilled Spirits Council. This was done in a wooden vessel called a hogshead. With increasing sup- plies of spirits and their high alcohol content. Cool the mixture a bit more and add yeast. In England cheap gin became the drink of the poor. Let the mixture ferment for a few days. He mus- tered Add the barley and stir. President Washington had a real problem on his hands. Washington probably barreled his whiskey and sold it immediately.
By Start with 65 percent rye. In the West Indies rum was made from sugarcane. In Russia and Poland the distilled spirit was vodka. The alcohol will vaporize and condense. Americans welcomed the new spirits.
Many of the distillers. If it does not burn. Across the Atlantic. By the end of the century. In one year. It ended without a shot being fired. Mix the rye and corn.
Congress enacted the first tax on whiskey production in George Washington put rum to political use when he ran for the Virginia legislature. They lived longer and reproduced more. The Roman scholar Pliny the Elder rec- ommended a mixture of wine and rue a strongly scented.
Remember old Western movies in which whiskey is guzzled by the cowboy before the country doctor removes the bullet from his leg—and then also poured on the open wound to sterilize it? The spirit soon became known as Bourbon. As the American West was settled. Early beer makers realized that. French for aqua vitae. It became enormously popular and still is today.
Wine was the most common ingredient in the medicines of ancient Egypt. Before rectification was perfected. Distillation gained momentum as the process was refined.
After rectification these items were also routinely added. The oddest prescription we found while researching this topic came from ancient Egypt: A combination of wine and ground up donkey testicles was fermented and used to treat epilepsy. Rectification described more fully in Chapter 5.
Centuries ago. Jewish Talmudic tradition main- tained that heating and drinking a mixture of wine and ground saffron could cure impotence.
In some towns the old tavern is still standing. These were the rendezvous spots for rebels. As time went on. Often the tavern was built near the church so that parishioners could warm up quickly after Sunday services held in unheated meetinghouses.
It was also in the taverns that the spirit of revolution was born. Members of Parliament formed political clubs. Red Lion. A papyrus document from ancient Egypt warns. When next the taverns reappeared. White Swan. In Massachusetts in the s. William Shakespeare. In both Greece and Rome. Lawyers had their favorite taverns. In parts of Pennsylvania today. You will learn more about alcohol.
A sign with a picture of. In cities. The beverages intensified the pleasure. In England the public house. Whatever its form. An evergreen bush on a pole outside meant ale was served. As towns grew into cities and roads were built connecting them. As towns appeared. When Americans pushed westward. Paul Revere and 30 com- panions formed a committee to watch the troop movement of British soldiers.
After the war Samuel Fraunces. But the hotel kept its barroom—it was often a showplace. There were private clubs.
Some hotel bars became famous. These kept the name tavern. It was here that General George Washington said goodbye to his fellow officers in Fraunces became his chief steward. There were glittering hotels to serve the wealthy in cities and resorts. By the mids. In a century-long barrage of propaganda and moral fervor. When Washington became president. By the turn of the century. At the same time. The restaurant industry also made its appearance in the nineteenth cen- tury. There were fashionable cabarets.
In Williamsburg. Fraunces Tavern is a New York City landmark. Nation addressed the Kansas Legislature on behalf of families. By the late s there was a swinging-door saloon also called a joint on almost every corner in small towns and big cities. She also went on the lecture circuit. In Kansas. By Kansas was the first state to pass a constitutional amendment that outlawed both the manufacture and sale of alcohol. Many purveyors added prostitution. These establishments often became unsavory places.
In Maine became the first state to pass its own prohibition law. The fervor was fed by the proliferation of saloons opened by competing brewer- ies to push their products. Courtesy of the Idaho State Historical Society. Her crusade made her the darling of national Prohibition advocates. Carry A. The brewers were German and the bartenders were Irish. Connecticut and Rhode Island. Prohibition had a short and unhappy life of not quite 14 years.
Legal breweries and distilleries closed down. The movement also pitted small-town and rural America against what was perceived as big-city licentiousness. As Kansans had discovered decades earlier. In Congress passed the Twenty-first Amendment. Flouting the law became. Prohibition seemed almost to invite it. Many winery owners simply plowed their fields under and planted different crops.
After nine years of Prohibition. The serving of liquor in bars and restaurants is a normal part of the culture.
After passage of the Twenty-first Amendment. During World War I. Prohibition affected the wine industry as dramatically as it did other alcoholic beverage producers. Some folks just decided to make their own beer. Gangsters quickly became rich. Despite the zeal of its proponents. To add to the problems of enforcement.
It pitted fundamentalist middle-Americans against the new German and Irish Catholic immigrants. Ratified by all but two states. The combination of racketeering. New York City had The Eighteenth Amendment. While legal establishments were closing their doors. Before Prohibition shut it down. A few received special licenses to make sacramental wines. James J. Information adapted from the New York Times. Control of the issue was given to states.
We will discuss this issue at length in Chapter 2. But the Wet versus Dry controversy never really ended. In a cramped cellar below the main kitchen.
But consumer interest has seen a shift in the growing area of fancy. When they do imbibe they tend to choose premium or super-premium liquors. White goods vodka. Just over 51 million 9-liter cases were sold in the U. These moderate drinkers limit their consumption to one or two drinks a day. In contrast Americans drank the highest amount of distilled spirits—two gallons per person per year—back in the s. Wine enjoyed its largest upsurge in popularity in the s.
According to the Distilled Spirits Council. Vodka has seen a market explosion. It has remained popular through the economic downturn CH Since Perhaps the statistic that says the most about American lifestyle changes at the turn of the most recent century is the per capita con- sumption figure for bottled water: Expert observers relate the drop to lifestyle changes for many busy Americans.
Despite jam-packed supermarket wine-section shelves. Americans consume a little more than 21 gallons of beer per person per year. Managing a bar means keeping your finger on the pulse of the market and making the changes necessary to stay ahead. By the time you read this. Light beers now account for 47 percent of all beer sales in the United States. There is also strong interest in call brands. New drinks will be invented. Super-premium imports.
They are also interested in experimenting with new brands and learning more about beverages. In Chapter 7. To slow sales erosion and attract health-conscious consumers. In contrast. Beer sales look very impressive when compared to wine and spirits. Cognac and Armagnac brandies. Pinot Grigio and Malbec continue to climb in popularity.
You can easily find and order beer- making equipment and instructions on the Internet. They are popular with customers who have developed a taste for.
Bloody Mary. The latter. For a fee. There is also a home-making wine element: You can order the equipment online or. There has been renewed interest in the traditional cocktails Martini. Cabernet Sauvignon. Irish whiskeys. This does not mean that Martinis or gin and tonics are obsolete. Internet websites and all kinds of exotic choices. Imported beers and beers from small. In recognition of customers who drink less. Screwdriver and tall drinks Scotch and soda or bourbon and soda.
They also do more to publicize their nonalcoholic offerings: The Beverage-Only Bar The simplest kind of beverage enterprise is the bar that serves beverages alone. The decision is practical: Some states do not allow beverage sales without food sales. That said. In short. It might be a neighborhood gathering place. Autogrill runs airport bars and restaurants in 37 countries. This type of bar serves beer. In busy airports.
Because only one type of product is sold and business is generally predictable. There might also be seasonal patterns. Although some are highly profitable. Business at such bars typically has a predictable flow: Hotel chains.
At some major airports. Customers become sentimental about them and would not tolerate change. This type of bar also usually has a specific reason for success. Though it is impossible to divide bars into just a few categories—there are almost as many variations as there are bars—certain kinds have distinct characteristics and styles of service.
In airports and bus ter- minals. In the mid-twentieth century. If there is a cover charge. It is likely to be either feast or famine.
The bar gears up for each crowd with temporary extra help. In-between are cocktail lounges and nightclubs with live- entertainment piano bars. In most cases the entertainment may draw the crowd. Equipped with large television screens or plenty of strategically placed smaller ones. The success potential of this kind of establishment is much the same as the bar-only enterprise. Large sports bars serve a menu of full-course meals.
This concept must include the decision to make room for a stage area. So the majority offer something else: Sports bars offer a different type of entertainment. The fortunes of this type of bar will rise and fall with the popularity of its entertainers. Larger operations featuring out-of-town entertainers have a higher but riskier profit potential.
Modern-day sports bars are designed for group viewing of popular sporting events. A concept that includes regular entertainment of any kind also includes the fixed costs and additional financial risk of hiring and paying the entertainers. Casinos are another enduring combination of entertainment and beverage service.
Having entertainment also means hiring someone knowledgeable to book the bands or entertainers whom people will want to see negotiating contracts at a fair but affordable price and always thinking ahead to the next fad or hottest music trend to attract a fickle public. Drinks may be poured at a service bar out of public view or at a pickup station in a bar that serves customers while they are waiting for a table.
The major portion of the sales comes from the foodservice. The only added costs are for the wine. Food and Beverage Combinations The most common form of beverage operation is one that is linked with some kind of foodservice. Disney Regional Entertainment. The focus is on cheering on your favorite teams.
The bar is often used as the waiting area for the restaurant during busy times. Other wine bars may broaden their offerings by serving meals. Happy Hours would include buffets of free food. At a brewpub. Many wine bars have implemented another marketing feature: The wine tasting. As popular as brewpubs are in many areas of the United States. Some also sell wines at retail. A special variation of the food-beverage combination is the wine bar.
Some urban areas have enough wine enthusiasts to support a profitable enterprise. In order to woo more customers. Some wine bars offer inexpensive one-ounce tastes or groups of these one-ounce samples.
The first is. In this case the beverages and the bar atmosphere dominate. But the food is a nice sideline that attracts customers and prolongs their stay. Beer aficionados also have their own version of the wine bar. Beverage laws in many areas do not allow it.
This broadens their appeal and allows them to realize the necessary profit margin. A full menu. This combination of on-premise service and take-home sales is not an option everywhere.
Typical menu items are appetizers. As a result. This enthusiasm. There are inherent problems in running wine bars. In effect. In the past. downloading appropriate wines requires an expertise few people have and may require a financial investment few are willing to make.
Traditional fare often includes: The result: Developed by small indi- vidual entrepreneurs and hobbyists. As of Spring Customers who enjoy high-priced cigars also have the opportunity to order premium spirits. Bars and Smoking The cigar bar has been a trendy addition to the beverage scene—and profitable.
The cigar boom is not legal in all venues. At this writing. In many cases neither side could make a go of it alone. The bar and restaurant areas are housed in sepa- rate portions of the building. At the end of Yet another new trend in beverage-and-food combination is the distillery and res- taurant.
Places that install heavy-duty ventilation systems and humi- dors. In many cities and states. Even in the southeastern United States.
This brings up a controversial issue in the bar industry today. Most hookah bar enthusiasts are in the under crowd and have welcomed the trendy water pipe smoking as the new.
According to the federal Centers for Disease Control and Prevention. There might be three or four bars under one roof. Experts speculate this may be for health reasons. Most business travelers find the unabashed price gouging irritating. In past years. For instance. Even the tobacco companies have agreed that cigarette smoke contains a variety of harmful chemicals.
Industry experts now suggest that nothing in the minibar be priced higher than a comparable item sold in CH The modern-day challenge for restaurant and bar owners is to get customers to stay and drink without the extra enticement of allowing smoking in the establishment. Above all. Most Canadian provinces and territories also are smoke-free by law.
Hotel Beverage Operations In hotels. It is easier to ask smokers to light up outdoors. CIA laws are not being passed to harass smokers or put restaurateurs out of busi- ness.
The dilemma for businesses that are hospitality-oriented is how to make smokers feel welcome without allowing them to smoke.
Individual rooms often have a minibar. One interesting side note: Smoking in general is on a downward trend. A reliable system must be in place for prompt restocking of cabinets and cor- rect billing of guests.
A consumer pref- erence survey conducted by TripAdvisors. The item most likely to be downloadd is not alcohol but bottled water. Resort and luxury hotels often have several bars and restaurants. Cruise lines and passenger trains have similar storage limitations. The restrictions of space. Perhaps the most daunting challenge of hotel beverage service is its diversity. Others are aban- doning their minibars. According to Lodging magazine. A hotel can be completely full for a convention and yet have very little bar trade.
Airline Beverage Service Another type of beverage service that must adapt to special conditions is that on airline flights. On average. Even so. Of necessity. In response to the last point. The unit must be installed so that it is easy to use and its contents must be clearly visible.
On the other hand. Similarities and Differences Grouping types of beverage service into these rather arbitrary categories does not really adequately describe the character of individual enterprises.
The cups are nesting. For higher-paying passengers. Many establish- ments do not fit handily into a specific category.
In recent years. They all sell alcoholic beverages. The process is a marvel of organization. Champagne for break- fast. A successful business meets the needs and desires of a certain clientele and strives to be deliberately different from others serving a similar clientele in order to stand out in the competition for customers. Even the prices charged for the same drinks are not wildly different from one type of place to another.
Tight control systems follow the little bottles everywhere. To be successful. People drank for many good reasons: They all must meet cer- tain government requirements and operate within certain government regulations.
They have similar staff structures. Yet all categories have certain similarities. As civilization developed. In some cases. Flight attendants push a beverage cart down the aisle and.
Other major reasons for the wide variety of bar operations are simple: How has alcohol been used as currency in past centuries? Give two examples. What is distillation? What are the reasons most Americans are drinking less alcohol? Why did some cultures associate alcohol use with wisdom?
Drunkenness and irresponsibility. What would you have to find out before selling wines by the case in a wine bar or opening your own brewpub? Why is a beverage-only bar not often seen anymore? What are some of the challenges specific to hotel beverage service? You can download a drink on an airplane. Name one positive and one negative aspect of Prohibition.
The pendulum of public opinion swung from acceptance. Which spirit has seen the most growth in recent years? What was the food value of alcohol in early cultures? Why did people drink alcohol when they had other beverage choices?
Establishments that specialize in wine sales. Then came Prohibition. Your own opinion can. Prohibition lasted about 14 years from to and. What are some of the new beverage industry trends? While alcohol use remains controversial. What were the most important uses of alcohol in ancient civilizations? How has this changed? He soon became the pour beers and shots all day. Can you describe a ing.
Most of my personality. If those cocktails were good. In Las Vegas. Bret Stanley got his first bartend- There are good and bad points to ing job at age Customer service. So the thought is.
A lot of peo- the opportunity came up for me to places are receptive to the idea of ple believe. One of the down- Q: Is it hard to be a bartender? What is the one thing most and put you on the schedule!
When recipe and equip the bars to make it. You can inventory. I think. You get tips if you CH But it is hard to be sides. I would get so frustrated and servers? He also tended A: New drinks come out—new a bar porter.
Most of the bartenders are part benefit to my students. It is also a never-ending have to clean up. When necessary. I jumped at it. In terms of speed. A few are If you get fired for stealing. In a bar. I tell them. We take a full day can make a killing as a bartender. There bartender expect to make? Do your job efficiently and. When we go through my bar. In terms of stuff goes without receipts. How about safety and I tell my students. For example. How has technology changed know what to look for.
If you can set yourself up to you just have to break up a little bit involved. But from of vodka for the day. They tip really well!
Those will last forever. I actually A: Safety and sanitation things. I been the use of the POS system. Most theft is a those priorities to the typical everything else together. I can make them using a preset. A drudgery and regulations—the earlier and tell their employees. The biggest key to it all is.
I can sell the cleanliness of your glassware. A clean bar. To be able to pinpoint any loss lose your money. It honestly depends on the For the most part. They are. I can hand. The Boston shaker is still your best from midnight to 8 A.
In terms of safety. I think the biggest change has come out even. How much money can a you can use to squeeze a fresh lime a bartender here. You need a Q: Are students surprised by would go to the restaurants and stripper or a zester. Loss prevention is huge in with an onion—will be overlooked.
But if a A: Common sense and the ability brooding. Here again. What parts of running a bar want—not what they say.
When a guy comes in. Just as important as encourag- ing guests to enjoy their beverages. Implications in health and other matters range from automobile accidents caused by drunk drivers to the rising incidence of alcoholism. Hyde persona—that is. For the beverage operator. Sellers and servers of alcoholic beverages must continue to stay fully informed—not only about the beverages but also about the laws governing the sale of alcohol.
It is critical to examine the two-sides of the coin of serving responsibly. It can have a relaxing effect on people. Carbonated beverages in the digestive system. The first effect of alcohol is to stimulate pleasant feelings and CH If there is food in the stomach. The liver does this at the rate of one-third to one-half ounce per hour. The body does not digest alcohol the same way it digests food. Multiply this amount by several drinks. In larger doses. Before we can learn to offer responsible alcohol service.
Consider that: The bottom line? Responsible alcohol service is part of protecting our business. By way of the bloodstream. Rather than entering the digestive system. A loud or belligerent drunk at the next table can make a lasting or even a permanent adverse impression on guests.
In moderate doses. The liver is the organ most often affected by alcoholism. The remaining 10 percent is eliminated through the lungs and in urine. In this way. It does not take a great number of drinks to reach this point. More about federal dollars in a moment. Heavy drinking causes the liver to become fatty and enlarged.
To some extent. This is because nothing can prod the liver into breaking down the alcohol any faster. A drinker in this condition—that is. The typical defini- tion of intoxication used to be a blood alcohol concentration BAC of 0. As intoxication takes over brain function. Heavy drinking can cause inflammation. Alcohol abuse causes inflammation. Long-term alcohol abuse can impair brain and nerve function by accelerating the loss of brain cells.
As drinking continues. Intoxication is measured by the percent of alcohol in the blood. Austria 2. Alcohol may have beneficial effects when consumed in moderation. France 2. In when the U. The lowest all-cause mortality occurs CH An excerpt: The consumption of alcohol can have beneficial or harmful effects depending on the amount consumed.
Luxembourg 2. Spain 2. The latest USDA guidelines. Denmark 2. Switzerland 2. Organisation for Economic Co-operation near the top of the list for drinkers. The guidelines also clearly state that alcohol should not be consumed by children or adolescents. Czech Republic 2. Assuming the same quantity of alcohol has been consumed.
Portugal 2. As a nation. Hungary 2. Germany 2. These compounds are antioxidants. Red wine. Based on these state- ments. In a glass this translates into: Scientists continue to study alcohol intake in relation to all kinds of medical con- ditions. The best news for the hospitality industry came in the s. Wine and Health Wine contains phenolic compounds. Morbidity and mortality are highest among those drinking large amounts of alcohol.
The lowest coronary heart disease mortality also occurs at an intake of one to two drinks per day. But based on the preceding list. It is a flavonoid a substance that gives fresh fruit and vegetables their colors. Recent studies of resveratrol have focused on whether it has the potential to pro- long the human lifespan by mimicking another process known as caloric restriction CR. Red wines contain more resveratrol than white wines simply because of the way they are made: The color of the grape skin gives the wine its color.
Long term. The researchers are experimenting with the idea of drying the pomace to use as a food preservative. A recent Turkish study indicates that these mashed-up leftovers inhibit the growth of more than a dozen different harmful bacteria. Resveratrol is the primary antioxidant in wine.
In other studies. Darker brews contain more blood-clotting prevention than lighter beers. Victories, weddings, and other sacred and joyous occasions were celebrated with wine or ale. Of all alcoholic beverages, wine maintains the greatest religious connection. Whether these early Americans were Baptists, Methodists, or Mormons, they permitted and enjoyed limited wine consumption as part of their worship. Interestingly, Thomas Welch, a dentist and Methodist minister, developed this alternative; the Welch name is now well known as a brand of juice products.
Some groups feared that consuming alcohol would weaken sensibility, ethics, and moral values and diminish self-control in an age where many churches sought greater control over their members. And so the rift widened. Since the s, the relationship between alcohol and religion has been the subject of debate and ambivalence. It is a temperate, civilized, sacred, romantic mealtime beverage recommended in the Bible.
Bureau of Alcohol, Tobacco and Firearms. They must have liked it: They had a goddess of brewing, Ninkasi, and a hymn to her, which was the beer-making recipe put to music. Their successors, the Babylonians, knew how to brew 20 different types of beer. Scribes recorded the recipes as early as 6, B. In each of these civilizations. Thus, we find beer brewed on German soil for the first time around the year B. The word beer comes from the ancient Latin word biber, a slang term for the beverage made by fermenting grain, and adding hops for flavoring.